From bespoke themes to customized giveaways, it’s a blend of luxurious hotel amenities and expert partners that a 5-star luxury hotel offers to create the perfect dream weddings. Food is a big part of an Indian wedding and the expert team of chefs is always looking to innovate to create unique gourmet spreads for every taste and liking. Most importantly, the wedding packages are customizable at all levels which suits every profile of guests.
There is the convenience factor. Hosting a wedding at a hotel offers couples the convenience of having all their wedding-related events, accommodations and amenities conveniently located in one place. Additionally, hotels are renowned for their high standards of service and luxury hospitality which appeal to couples seeking a sophisticated and memorable wedding experience. The rise of destination weddings has fuelled the demand for hotel weddings, as couples and their guests increasingly seek out unique and exotic locations for their celebrations. There has also been an increase in the preference of having an intimate event and our spaces offer that and more. The allure and charm of getting married at a 5 Star luxury hotel is also as alive as ever and many guests prefer it over traditional set ups.
To curate a wedding is certainly an immense effort with a need of meticulous planning but a great way to generate revenues out of planned chaos! Weddings also help us garner a great deal of loyalty and word of mouth. It’s always a challenge to please guests at such momentous occasions in their lives but also present a great opportunity to cultivate lifelong customers. Weddings are also the drivers of revenue for the rooms, restaurants, bars, and the spa at the hotel.
Approximately 50% of the total catering revenue is generated through weddings and the margins in weddings are higher than rest of the F&B business. Moreover, weddings also lead to revenue for rooms which intrinsically offer higher margins too. Weddings enhance the occupancy percentage of the hotel and with the brand-new Grand Sangam Ballroom we aim to increase the profit of the hotel by 20%.
When it comes to weddings and memorable occasion’s people are focusing on the quality of experiences and price is not the decisive factor anymore. We see an upward trajectory in the trend in years to come.
CGH Earth has observed a growing trend in the wedding market, where a discerning clientele seeks to create intimate wedding celebrations with close family and friends. The clientele seeks destinations that enhance the uniqueness of their special day. CGH Earth’s hotels and resorts are ideal for eco-luxe destination weddings. Guests eagerly anticipate curated local experiences, meticulously crafted by our properties, designed to captivate attendees from around the world.
Culinary excellence is paramount, with an emphasis on the region’s vibrant flavours and diverse dining encounters. Our dedicated team ensures flawless execution, instilling confidence in couples that their vision will be seamlessly realized. Whether it’s eco-luxe or vintage-luxe experiences, CGH Earth guarantees luxurious comfort throughout guests’ stays.
The CGH portfolio features breathtaking venues, offering spectacular locations to capture precious moments. From distinctive proposal settings to idyllic honeymoon destinations, each of our resorts and hotels provides an exceptional backdrop for creating unforgettable memories.
An emerging trend towards eco-consciousness and unique destinations is reshaping event preferences, with a growing emphasis on leaner gatherings. CGH Earth’s Wedded on Earth stands out as a leading example, skilfully weaving personalized experiences and local flavour into every aspect, from venue to cuisine, capturing the essence of eco-sensitivity with sophistication.
Organising, coordinating and supervising a weddings at a traditional farmhouse or similar venue, where each aspect of the event, over the days of celebration, is accounted by a separate vendor, becomes cumbersome and chaotic, even for a wedding planner. On the contrary, hotels offer a more convenient and reliable one-stop shop for weddings. With trained staff and an experienced food and beverage team, much of the task can be delegated on the hotel’s skilled professionals, leaving the wedding planner, the couple or the host families to focus on other important aspects or simply enjoy the milestone celebration.
Strong marketing goes a long way to attract the right target segment and that holds true for weddings as well. We promote our weddings and banqueting venues with high-quality photos and virtual online tours over social media platforms and other marketing outreach by our team. Wedding expos and trade events are another great way to connect with potential clients. We also take pride in our strong partnerships with wedding planners and leading professionals in the industry – this collaborative approach always works for us.
Read the full story that first appeared in Hotelier India’s June issue here:
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