By embracing new technologies, the hospitality industry is not only boosting its marketing capabilities but also driving operational excellence, ensuring guests enjoy an exceptional and modernised experience.
The industry is leveraging innovation to create exceptional moments for travellers, making travel one remarkable experience at a time. The future goes beyond merely adopting new technologies; it’s about leveraging these advancements to enhance the human aspect of hospitality.
AI-powered solutions enable hotels to make proactive decisions and manage resources efficiently. Moreover, video analytics solutions like chef cap, mask, and gloves detection, as well as ensuring hygiene in the cooking spaces can leverage real-time data and analytics for maintaining safety compliance.
In an industry where safety and efficiency are paramount, we provide cutting-edge security solutions. Innovations are redefining security standards, allowing hospitality businesses to focus on delivering exceptional service with peace of mind.
With their availability 24/7, which, according to a survey by PwC, is something expected by 75% of respondents, and their ability to efficiently handle common guest queries, chatbots ensure that every potential customer receives the attention they deserve.
Moreover, they are crucial in promoting sales and events, ultimately fostering business growth. By using chatbots to handle guest inquiries and issues, businesses can save time and boost productivity. Continued integration of chatbots into hospitality operations enhances guest service and frees up resources for other essential tasks.
AI is a revolutionary technology that’s been around for a long time now. At Agoda, we have been using various types of AI for over a decade. We use AI and Machine Learning extensively to optimize interactions with our customers, both travelers and partners. This goes from personalizing interactions and recommendations to machine translation in 45 languages and dialects, analyzing the content of pictures provided by customers and partners, optimizing value for our customers and more. For Agoda, this transition is one of evolution over revolution. We enhance our product and user experience constantly in many ways, but they may not always be clearly visible to the consumer. Another example is the AI-powered contextual marketing ad we recently launched, starring Ayushmann Khurrana. With the help of AI, we created unique video ads for over 200 destinations. As a user, you see the one that’s relevant for you, without realizing there are many other versions as well.
At Signum Hotels and Resorts, they leverage Notably, 360 Stays Apartments by Signum in the UK and Dubai feature Alexa voice assistants, allowing guests to effortlessly control their environment. This adoption of voice technology not only elevates the guest experience but also fosters a more responsive and agile operational model, positioning Signum Hotels and Resorts at the forefront of hospitality innovation.
Contactless payments streamline transactions, boosting convenience and hygiene. The power of AI extends beyond the guestroom. Chatbots powered by sophisticated language models like ChatGPT can handle routine inquiries, freeing up valuable staff time.
Novotel Goa Resort & Spa and Novotel Goa Candolim, integrate digital programs within mobile apps for QR code-based online food ordering, interfaced with secured online payment gateways, ensuring a smooth dining experience. Centralized services like ACDC (Accor Customer Digital Card) enable them to manage customer preferences globally, offering a personalized touch for each guest.
Implementing contactless payment systems streamlines hotel operations. It reduces the need for manual cash handling and reconciliation, minimizes errors, and speeds up transaction processing. This efficiency allows hotel staff to focus more on guest service rather than administrative tasks. The rise of contactless payment systems is reshaping the hotel industry. By embracing these technologies, hotels can improve guest experiences, streamline operations, and gain valuable insights, ultimately driving growth and success in an increasingly digital world.
Read the full story that first appeared in Hotelier India’s July 2024 issue here:
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