The brand stands as a testament to timeless craftsmanship, quality materials and a commitment to transforming spaces into luxurious realms by fusing meticulous artistry in each of their rugs. Previously known for being a B2B brand, Nodana carpets has started catering to B2C clients recently.
The intent is to showcase the craft of carpet artisanship through a holistic and modern visual approach. The vision is to conserve the lesser-known art of rug craftsmanship in India while improving and strengthening the lives of people in the weaving community. Nodana strives to support skilled local artisans who have dedicated their lives to the technique of carpet making.
Nodana carpets are made using the finest materials, with a focus on dyed yarn that is created locally by traditionally skilled artisans. The custom rugs are elegantly curated to captivate tasteful connoisseurs who appreciate the artistry that goes into each piece. When you choose a rug from Nodana, you are not just bringing home a luxurious masterpiece that was created especially for you.
You are also supporting the skilled artisans who keep this dying art of weaving alive. Each rug tells a unique story and is a testament to the passion and skill of the craftsmen while being supremely functional. Some of the most sought-after rugs are the Hand knotted and ombre pieces, alongside carpet wall installations that are low-maintenance statement pieces to add texture and fluidity to spaces.
They are also one of the oldest Indian companies to be a part of the Heimtextil fair in Germany which is the biggest home textile show in the world. Here Harsh had the opportunity of having the exposure of experiencing and understanding new trends, new manufacturing techniques and machinery and getting updated with what to expect in the future.
This experience has helped Harsh in setting up Nodana and giving our designs an edge over our competitors. With our concept of customization of designs, colour, and size, we have made it possible for a person living in a small town in India to have the luxury of a beautifully knotted carpet, designs and colours which they only probably see and do not know how to bring into their homes.
The pleasure and the passion that they experience about being a part of people’s home even if it’s in a small way is what transpires into the brand Nodana and the designs they create.
Read the full story that first appeared in Global Indian here:
Leave a Reply